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Business Networking Tip: Differentiate
The typical approach to an Elevator Pitch is to generalize. That’s backwards. Because the more you generalize. The less you sound like you. The more you sound like everyone else. Backwards. Differentiate! No one else has ever worked with your customers the way you do. You instantly differentiate yourself with a two-sentence success story. And it’s already something you’re passionate about and [...]
Posted on March 7th, 2012 in Elevator Pitch | No Comments »
Counter Offer
The seller makes an immediate counter offer and my wife and I breathe a sigh of relief. We started the conversation. A deal is now likely. Our real estate agent had assured us that the seller would accept nothing below asking. My wife and I didn’t believe her. So we researched. Debated. Discussed. Argued. And [...]
Posted on February 28th, 2012 in Elevator Pitch | No Comments »
Apr 12: Prepare, Pitch, & Profit
Join us for Business Networking for Busy Professionals
Posted on February 19th, 2012 in Events | No Comments »
3 Big Giant Elevator Pitch Mistakes
My toddler glimpses her Valentine’s Day present and gleefully shouts: “Big Giant Bear!” Two and a half is a great age. She expresses complex concepts with simple words. Anything bigger than her is “big giant.” And it gets me thinking about your Elevator Pitch… Here are 3 “Big Giant” Elevator Pitch Mistakes: Mistake #1: “Hi [...]
Posted on February 14th, 2012 in Elevator Pitch | No Comments »
Secret Sauce
Tom doesn’t realize that sharing his secret sauce kills any chance of ever differentiating his business. He’s giving out too much information too soon. “We help college students create and manage mobile resumes to find a job after they graduate.” His prospects wonder what mobile resumes are and why they need one. Their questions make [...]
Posted on January 31st, 2012 in Elevator Pitch | No Comments »
Dan’s Pitch
Dan called me because he wasn’t making progress on his Elevator Pitch. The more he worked on it the less it sounded like him. Here’s what he had: My name is Dan and I am a scientific professional with experience in the clinical, research and manufacturing industries. I have a diverse technical skill set and [...]
Posted on January 17th, 2012 in Elevator Pitch | No Comments »
Hats
Without a network of trusted advisors, I would have arrived home on Monday with frozen ears and two icicles for children. “Sir, is this your hat.” (It had fallen out of my pocket) “Sir, you lost your hat.” (Another hat had fallen off my sleeping toddler’s head) Good thing strangers were looking out for me. [...]
Posted on January 16th, 2012 in Elevator Pitch | No Comments »
Topsy Turvey
In one move, the temporary director at our daycare center creates mass confusion and frustration for parents, teachers, and children. She removes predictability from teacher schedules. Now our primary is no longer there for infant drop-off. Toddler teachers cover infant shifts. If I’ve learned one thing about infants in the past 2-and-a-half years, it’s that [...]
Posted on January 2nd, 2012 in Elevator Pitch | No Comments »
The Jumper
Last Saturday a neighbor sees me walking with my 15-month-old and calls out “Aren’t you the jumper?” He’s remembering the game I played last summer with my now 2-and-a-half-year-old. Newly able to jump, she especially likes to practice jumping on the steel grates on the sidewalks of Boston. “Daddy’s turn.” So I jump too. I’ve never [...]
Posted on December 19th, 2011 in Elevator Pitch | No Comments »
Boston Commons
Last Tuesday afternoon I pass up the inside scoop on Boston’s hippest new night-spot to point the out-of-towners in the right direction. A couple approaches me on Comm Ave at Exeter in broken English. “Where ‘Boston Commons’?” The plural throws me. Did a hip new night-spot just open up? (I’m always the last to know…) [...]
Posted on December 6th, 2011 in Elevator Pitch | No Comments »