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Blackout

The doctor hustles in, opens her computer, and rolls her eyes. The computer system is down. The office is in a tizzy. And I’m about to experience the best health care service ever. Our doctor wants to order a routine test for my 20-month-old daughter. She grabs her computer, mumbles something about having to find [...]

Posted on May 14th, 2012 in Elevator Pitch | No Comments »

Purple Man

“There’s that purple man again,” says the woman sitting to my left. She’s not kidding. I’m sitting in the Fenway Park bleachers as the Red Sox blow a 9-0 lead against the Yankees. And there’s a man in a purple body suit running down the aisle. Memorable. And it gets me thinking about your Elevator [...]

Posted on April 30th, 2012 in Elevator Pitch | 1 Comment »

Shhh. It’s a secret.

Among the dozens of referrals generously provided by my business network (thank you everyone!) one artist instantly moves to the top of the pile. I don’t know any artists. And I want to surprise my wife with a keepsake drawing of our Back Bay condo. So I tap my business network for ideas. My inbox [...]

Posted on April 24th, 2012 in Elevator Pitch | No Comments »

Say Cheese!

The most surprising part of buying a Back Bay moving permit last Tuesday at Boston City Hall isn’t the round of applause or the offer of a Dunkin’ Donut but the woman who comes sprinting around the counter to take my picture as I swipe my credit card. I’m their first customer! Which seems strange. [...]

Posted on April 16th, 2012 in Elevator Pitch | No Comments »

Career, Community, and Customer Service

It all starts March 30, 2009 when my new client’s five word answer instantly clarifies and differentiates who I am and what I offer. Here’s the conversation: Me: “Do you mind me asking, what were the top three reasons you hired me?” My Client: “You’re an Elevator Pitch Coach.” Just like that I understand how [...]

Posted on April 10th, 2012 in Elevator Pitch | No Comments »

Mary-Alice’s Pitch

Mary-Alice has three trade shows in two weeks. She’s excited to promote her membership site for entrepreneurs. And struggling to describe her site’s features in a way that differentiates it from all the other social media sites. Here’s what she started with: mosaicHUB is an online business community that connects entrepreneurs to each other and [...]

Posted on April 10th, 2012 in Elevator Pitch | No Comments »

Margie’s Pitch

I’ll let Margie tell the story: “What would you say if you found yourself in the elevator with the hiring manager for your dream job? It better be a “Conversation Starter”  as Elevator Pitch Coach Andrew Winig points out in this article. It’s a common mistake to use those 30 seconds to provide a mini-bio listing [...]

Posted on April 9th, 2012 in Elevator Pitch | No Comments »

Aftermath

I throw out 3 gallons of milk, 10 pounds of beef, 2 gallons of ice cream, all our leftovers, and that’s not even the most expensive part of losing power for 27 hours. Tuesday at 8pm we lose power as a result of the transformer fire in the Back Bay. So does our daycare center. [...]

Posted on March 26th, 2012 in Elevator Pitch | No Comments »

Business Networking Tip: Be Memorable

What’s the most memorable thing you can do at a networking event? Pose a question Be creative Get a laugh Be mysterious None of the above! Because no matter what you do they won’t remember you today, or tomorrow, or even next week. And you don’t want them to. Unless they come across a situation that reminds [...]

Posted on March 25th, 2012 in Elevator Pitch | 1 Comment »

A Fishy Subplot

“The sun did not shine. It was too wet to play….” My toddler pretends not to pay attention, waiting for me to turn the page so she can joyfully jump into my lap, point at the book, and yell “fishy!” For many, Dr. Seuss’ “The Cat in the Hat” is more about the cat than [...]

Posted on March 13th, 2012 in Elevator Pitch | 2 Comments »

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