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Secret Sauce

Tom doesn’t realize that sharing his secret sauce kills any chance of ever differentiating his business. He’s giving out too much information too soon. “We help college students create and manage mobile resumes to find a job after they graduate.” His prospects wonder what mobile resumes are and why they need one. Their questions make [...]

Posted on January 31st, 2012 in Elevator Pitch | No Comments »

Dan’s Pitch

Dan called me because he wasn’t making progress on his Elevator Pitch. The more he worked on it the less it sounded like him. Here’s what he had: My name is Dan and I am a scientific professional with experience in the clinical, research and manufacturing industries. I have a diverse technical skill set and [...]

Posted on January 17th, 2012 in Elevator Pitch | No Comments »

Hats

Without a network of trusted advisors, I would have arrived home on Monday with frozen ears and two icicles for children. “Sir, is this your hat.” (It had fallen out of my pocket) “Sir, you lost your hat.” (Another hat had fallen off my sleeping toddler’s head) Good thing strangers were looking out for me. [...]

Posted on January 16th, 2012 in Elevator Pitch | No Comments »

Topsy Turvey

In one move, the temporary director at our daycare center creates mass confusion and frustration for parents, teachers, and children. She removes predictability from teacher schedules. Now our primary is no longer there for infant drop-off. Toddler teachers cover infant shifts. If I’ve learned one thing about infants in the past 2-and-a-half years, it’s that [...]

Posted on January 2nd, 2012 in Elevator Pitch | No Comments »

The Jumper

Last Saturday a neighbor sees me walking with my 15-month-old and calls out “Aren’t you the jumper?” He’s remembering the game I played last summer with my now 2-and-a-half-year-old. Newly able to jump, she especially likes to practice jumping on the steel grates on the sidewalks of Boston. “Daddy’s turn.” So I jump too. I’ve never [...]

Posted on December 19th, 2011 in Elevator Pitch | No Comments »

Boston Commons

Last Tuesday afternoon I pass up the inside scoop on Boston’s hippest new night-spot to point the out-of-towners in the right direction. A couple approaches me on Comm Ave at Exeter in broken English. “Where ‘Boston Commons’?” The plural throws me. Did a hip new night-spot just open up? (I’m always the last to know…) [...]

Posted on December 6th, 2011 in Elevator Pitch | No Comments »

The Parking Ticket

Did I get a ticket? The queasy feeling in my stomach once again gives way to relief. No orange envelope on my windshield. Which shouldn’t be a surprise, because my car is parked legally. Why, you ask, would I be expecting a parking ticket on my legally parked car? Because of an Elevator Pitch. More specifically, [...]

Posted on November 29th, 2011 in Elevator Pitch | 2 Comments »

Thanksgiving Networking Tips

Like the proverbial turkey, lots of business professionals spend the holidays hiding from their prospects. Don’t be a networking turkey! Here are 3 ways to network effectively during the holidays: 1. Plymouth Rock When a friend / relative / complete stranger asks “How’s it going?” Answer with “Fantastic! I just …” and something fantastic that [...]

Posted on November 22nd, 2011 in Elevator Pitch | No Comments »

3 Ways LinkedIn Profiles Engage Prospects

Even a stopped clock is right twice a day. Clock metaphors were the earliest casualty of the digital age. Centuries of wisdom stunned into meaninglessness by glowing LEDs. Before digital you could stumble onto truth even if you were standing still. Not anymore! A digital clock doesn’t stall in a useful state. It goes blank. [...]

Posted on November 14th, 2011 in Elevator Pitch | No Comments »

New! Elevator Pitch Mad Libs

Posted on November 9th, 2011 in Elevator Pitch | No Comments »