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Secret Sauce
Tom doesn’t realize that sharing his secret sauce kills any chance of ever differentiating his business. He’s giving out too much information too soon. “We help college students create and manage mobile resumes to find a job after they graduate.” His prospects wonder what mobile resumes are and why they need one. Their questions make [...]
Posted on January 31st, 2012 in Elevator Pitch | No Comments »
Dan’s Pitch
Dan called me because he wasn’t making progress on his Elevator Pitch. The more he worked on it the less it sounded like him. Here’s what he had: My name is Dan and I am a scientific professional with experience in the clinical, research and manufacturing industries. I have a diverse technical skill set and [...]
Posted on January 17th, 2012 in Elevator Pitch | No Comments »
Hats
Without a network of trusted advisors, I would have arrived home on Monday with frozen ears and two icicles for children. “Sir, is this your hat.” (It had fallen out of my pocket) “Sir, you lost your hat.” (Another hat had fallen off my sleeping toddler’s head) Good thing strangers were looking out for me. [...]
Posted on January 16th, 2012 in Elevator Pitch | No Comments »
Topsy Turvey
In one move, the temporary director at our daycare center creates mass confusion and frustration for parents, teachers, and children. She removes predictability from teacher schedules. Now our primary is no longer there for infant drop-off. Toddler teachers cover infant shifts. If I’ve learned one thing about infants in the past 2-and-a-half years, it’s that [...]
Posted on January 2nd, 2012 in Elevator Pitch | No Comments »