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Hair-raising
I stare in disbelief at my head in the mirror. My hair! I just came to the guy for a haircut. Five months later he’s made big improvements in very small ways. I look the same. Just better. (If I do say so myself…) And it gets me thinking about your Elevator Pitch. Here are [...]
Posted on October 24th, 2011 in Elevator Pitch | 3 Comments »
Elevator Pitch Q & A
We had a record turnout for a lively and interactive Elevator Pitch Examples Webinar. Here are the answers to the great questions you asked on the call. ———— Is it rude to introduce yourself with a customer success story? No. It’s not rude. It’s actually quite engaging. I recommend starting with “It’s probably easiest if I [...]
Posted on October 20th, 2011 in Elevator Pitch | No Comments »
Happy To You
My two-year-old daughter flaps her arms excitedly as the words tumble out of her mouth. “Happy to you! Happy to you!” That’s why we hide the mixer. It’s not just the anticipated sugar rush that gets her going. It’s the implied celebration. Of a birthday. Anyone’s birthday. Even her sister’s. I’ll admit, my birthday used [...]
Posted on October 17th, 2011 in Elevator Pitch | 4 Comments »
Mayhem
Lisa Cochrane describes the source of inspiration for Allstate’s “Mayhem” commercials in two words: “Actual Claims” (Check out the full interview). They are not making this up! The stories are real. Real customer situations that are not covered by cut-rate insurance. It’s working. Their phones are ringing off the hook. Because they’re using a winning Elevator Pitch approach. [...]
Posted on October 11th, 2011 in Elevator Pitch | No Comments »
The letter of the day is …
I’m unaware of the theme on WZLX radio in Boston last Thursday until the DJ announces the letter of the day… ‘T’ Every song’s title, artist, or album begins with that letter. The DJ introduces a song by Pink Floyd sans Roger Waters. Now, whatever your thoughts on Pink Floyd with or without Roger Waters, [...]
Posted on October 3rd, 2011 in Elevator Pitch | No Comments »