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The Biggest Elevator Pitch Myth
I always use the same 30-Second Elevator Pitch. Every time. In any situation. In front of any audience. In fact, here it is: 30-Second Elevator Pitch about Elevator Pitches It’s a myth that you need a different Elevator Pitch for different audiences. A myth that’s costing you sales. Instead you want to use a single, consistent 30-Second Elevator Pitch [...]
Posted on May 30th, 2011 in Elevator Pitch | No Comments »
3 Signs Your Elevator Pitch is Too Loud
The instant I start the exercise, I know I’ve made a huge mistake. The noise is deafening. Very uncomfortable. I can barely hear myself think. I co-direct a leadership weekend for high school juniors. This Circle of Friendship seemed like a promising new program. Now I’m not so sure. I scan the crowd. Looking for [...]
Posted on May 24th, 2011 in Elevator Pitch | 1 Comment »
7 Biggest Elevator Pitch Mistakes
Here are the 7 most common Elevator Pitch Mistakes: Mistake #1: Using your 30-Second Elevator Pitch when asked “What do you do?” “What do you do?” is not a request for your 30-Second Elevator Pitch. Using your 30-Second Elevator Pitch in this situation causes people’s eyes to glaze over. They haven’t asked for the details. Yet. [...]
Posted on May 17th, 2011 in Elevator Pitch | 2 Comments »
The Bright Red Fish Van
Pictorial Evolution of an Elevator Pitch Step 1: Slap a magnetic sticker on your car Better than nothing. People (especially friends) notice. Too small to make a real impression. People definitely noticed the magnetic stickers on my car as I drove around town, though it was mainly supportive friends and family who were not great [...]
Posted on May 10th, 2011 in Elevator Pitch | No Comments »
The Nose Coach
Never heard of a Nose Coach? There’s one at Copley Station: He’s got a perfect Elevator Pitch. In 9 words. “I’m a nose coach. Ask me about allergy relief.” Brilliant. Here’s why… 3 Elevator Pitch Tips from the Nose Coach 1. Be Topical Spring is allergy season. Allergy sufferers are motivated prospects. It’s natural to [...]
Posted on May 3rd, 2011 in Elevator Pitch | No Comments »